GINGERBILL
BREAD
BOARDS
20
24
Every year, leadership at BBDO MW ask the creatives to come up with ideas for a holiday gift to send to our clients. Then, after a few brutal rounds of elimination, one idea is chosen. In 2025, that idea was Gingerbill Breadboards, a reminder of what the holiday season is really all about: advertising.
OPEN BOX WITH INSTRUCTIONS
You’d be forgiven for thinking small businesses in holiday villages like the one pictured here can get by through a barter system and word-of-mouth advertising. Not in this economy. That’s where we come in.
A GINGERBILL BREADBOARD IN ACTION
Gingerbill Breadboards arrive as a kit, much like gingerbread houses (an inferior product). After spending some time to think up a smart yet simple, funny yet serious headline, you simply unwrap your cookie, take the frosting included in the kit, and flawlessly decorate your cookie without paying a professional baker to do it (like we did)!
GINGERBILL BREADBOARDS SOCIAL VIDEO
AGENCY BBDO MW | CREATIVE DIRECTORS BROCK DAVIS & DAVID VALENTO | DESIGNERS NATE EUL & BRIAN HAPPEL | WRITER JACOB GEUNTHER | PHOTOGRAPHERS NATE EUL & COOPER OLSON